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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Brandwatch Tutorial – Session 5: What are the industry trends?

Marketing

By Fabrice RetkowskyDec 10 2010

...is set up, you will be able to use all the single-query components to analyse the overall buzz for the whole industry. One caveat is that the bigger the single query is, the more complex and slower its analysis will be, and the likelihood of including less relevant data will be higher. So aim for a...

blog article

Where Social Media beats Focus Groups

Marketing

By Dominick SoarJun 23 2011

...themselves than if they had to deal with the face-to-face reactions of strangers. Whatever they say to people online has in many ways far less consequence than in person; if others disapprove or disagree with them they can simply be shut out, there is a unique element of detachment, comfort and safe...

blog article

Brandwatch Enters the US Market

Marketing

By Giles PalmerOct 11 2011

...7 October) Social Media World Forum (1 November) SCRM 2011 – Our Social Times (3 November) US contact details: 1-212-229-2240 Brandwatch LLC 20th Floor 275 Seventh Avenue New York 10001...

blog article

10 Amazing Social Media Factoids (pt. 2)

Marketing

By Joel WindelsMay 15 2012

...e Plus users are inactive. 17% still have the sign-up tab open. Over 3.5 billion tweets are sent out by mobile each year. That’s a lot of sexy invitations from girls that want to hook up and/or give you an iPhone. Sadly, almost half of Google+ users are single. This figure is roughly 50% accurate. Ab...

blog article

Product Update: New Sentiment Analysis & UK Location Data

News

By Joel WindelsJul 17 2012

...t finding all the positive mentions than the rules-based system, though the rules-based one is really very good (22% better) at making sure the mentions it does classify are accurate. We think that’s a stronger characteristic to have. Let us know what you think about sentiment analysis and how you th...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.