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blog article

Interview: Alicia Russell on Measuring Real Influence

Marketing

By Ruxandra MindrutaApr 28 2017

...lindly, simply because it is the latest marketing trend; don’t just engage and work with influencers for the sake of it and expect success. Once you’ve done the influencer identification, you need to have a strategic plan in place in which your KPIs are outlined and in line with your wider objectives...

blog article

Fighting Fires on Social Media: Leggings and United Airlines

Online Trends

By Gemma JoyceMar 29 2017

...looking to cover our data? Email us at react@brandwatch.com for more information. [bw_banner_cta type=1 url=”https://www.brandwatch.com/case-studies/cathay-pacific/” button=”GET THE CASE STUDY” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/08/cathay-pacific-...

blog article

Article 50 Is Triggered, And So Is Social Media. We Have The Data

Online Trends

By Gemma JoyceMar 30 2017

...it story (and the data) continues. Are you a journalist looking to cover our data? Email us at react@brandwatch.com for more information [bw_banner_cta type=2]Check out the Brandwatch Analytics platform in action.[/bw_banner_cta] The Brandwatch React team dives into the data surrounding Article 50, f...

blog article

How to Include Customer Reviews in Your Marketing Strategy

Marketing

By Taral PatelJul 10 2017

...er reading 1 – 3 online reviews. Given the global trend towards mobile shopping and browsing, online reviews have become an influential sales and marketing tool. Value authentic customer reviews (because fake ones don’t work) Marketers know that comments and reviews can easily be falsified on a websi...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.