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blog article

The Ultimate Guide to Competitor Analysis

Marketing

By Ksenia NewtonApr 5

...We take you through what a competitor analysis is, how to evaluate your competition, and how to get all the data in order....

blog article

Dispelling a Few Myths: The Future of Social Listening

Marketing

By James LovejoyMay 14 2014

...reat musicians were great listeners. A successful social media presence dictates that sellers think like buyers do. Empathetic marketers looking to truly understand their audience know that the first step is listening well. But don’t just take our word for it. Let’s take a look at some concrete examp...

blog article

Make Your Social Media Marketing Work: Avoid These Slip-Ups

Marketing

By Dan VirgillitoJul 1 2014

...your updates. 4/ Not Paying Attention to Users   Social media is not just about posting updates. It’s “social” so you must interact with the users. Do not ignore comments and questions as this could leave a bad impression. As much as possible, acknowledge what comments are posted on your account and...

blog article

MoneyGram: Leading the Way with a Social Media Command Center

Marketing

By Hannah TregearNov 12 2014

...first and foremost priority. “With the extensive presence of social media, there are multitudes of conversations occurring at any time about the MoneyGram brand…”   Juan Agualimpia – MoneyGram’s Chief Marketing Officer and EVP, Latin America and Caribbean. Engaging with customers clearly and quickly...

blog article

Study: How Nonprofits Use Social To Make Meaningful Change

Marketing

By Phill AgnewMar 27 2015

...generation of supporters. Indeed, many now value social presence as highly as monetary donations: “Money is no longer the dominant trait to evaluate a non profit group’s success but rather its influence which is now cultivated via social media” Adam Hlava, Generations United That’s why over a 12 mon...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.