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blog article

The Complete Guide to Facebook Marketing in 2024

Uncategorized

By BrandwatchOct 29

...Trying to figure out the best Facebook ads to add to your marketing campaigns? Explore all the newest choices and opportunities to expand your Facebook marketing strategy....

blog article

Turning In-Store Customers into Online Customers (and Vice Versa)

Marketing

By Chris GarrettAug 27 2013

...f may be the best way for you to plug your online presence. It isn’t difficult to work your website and Facebook page into conversation with in-store customers, so encourage your staff to do so whenever they can. Have them point out the QR codes you may cleverly stash around the store and promote you...

blog article

Marketing: Instagram, Pinterest and YouTube Trends to Watch in 2016

Marketing

By Kit SmithDec 23 2015

...orithm changes) should lead to much heavier brand presence and ad revenue for Instagram. Pinterest Trends and Predictions for 2016 Fast user growth Like Instagram, Pinterest has been enjoying fast user growth of late. In May, Global Web Index reported that Pinterest is the fastest growing social netw...

blog article

Social Selling: How to Nurture and Generate Leads on Social Media

Marketing

By Kit SmithDec 9 2016

...team is important, as you want your social media presence to be understanding, helping, and engaging. Being overly sales-y on social will turn a lot of people off and you may well start to lose followers, and in the process, prospects. Why bother? Pricewaterhouse Coopers (PwC) conducted a poll of ne...

blog article

Social Media Post Ideas: Creative Ways to Boost Engagement in 2025

Marketing

By BrandwatchOct 26

...Get inspired to take your social media content strategy to the next level. Read this guide for platform-specific tips and ideas to increase engagement and grow your audience....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.