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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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10 Top Tips for a Successful Trade Show Booth

Marketing

By Richard LarsonSep 25 2014

...or theme. Water bottles and any packaging should come with your branding or business card attached to help remind them where they received it from. 8/ Show Your Expertise   Offer something of value to trade show attendees. This can be something like a white paper on the state of the industry, top 10...

blog article

Interview: On Social Analytics and Strategic Communications at The Glover Park Group

Marketing

By Natalie MeehanMar 7 2016

...damental questions: who, what, and where, and overcome their communications challenges.” Colleen adds, “We find that the digital research is a pivotal step in helping to refine and target online audiences that are already having relevant conversations. We actually find we get much more robust results...

blog article

The Ultimate Guide to Competitor Analysis

Marketing

By Ksenia NewtonApr 5

...We take you through what a competitor analysis is, how to evaluate your competition, and how to get all the data in order....

blog article

CMO View: Cross-pollinating Social Intelligence Means Richer Insights

Marketing

By Will McInnesOct 20 2015

...lients able to genuinely understand marketing and business ROI in exciting new ways, because they’ve been able to understand actual buying behavior alongside social behavior. This is seriously cool and completely changes the conversation around ROI. With inventory, we have clients putting together ro...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.