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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
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blog article

Team GB: The Social Media Rankings 10/8

Online Trends

By Joel WindelsAug 10 2012

...e online conversation about the British athletes, compiling a top-ten list out of the hundreds of athletes that make up the squad, as ranked by volume. Very much in keeping with our mid-week hypothesis that the winner takes it all, after looking at the 100m final data, today’s leaderboard is utterly...

blog article

Product Update: 29 March 2010

News

By Fabrice RetkowskyMar 29 2010

...r Low set the initial status of these mentions to open or pending highlight the most important mentions by ‘starring’ them Later, the same User, or one of his colleague can: filter and/or sort the mentions by priority and status update the status of mentions which have been dealt with filter the ment...

blog article

How Can You Even Begin to Measure Social Engagement?

Marketing

By Steve RichardsOct 9 2012

...d into the differences between direct engagement and indirect engagement; understanding motivations behind purchases and ‘likes’ and how we can move the discussion on. Really, we hope that it will open debate and pave the way for further papers, discussion – and ultimately – a means to improve things...

blog article

Ich bin ein Chicagoer: Brandwatch Opens in Berlin and Chicago

News

By Joel WindelsJan 8 2013

...sed time zones (thanks, Sol) and the need for face-to-face meetings with clients and prospects (thanks, societal and capitalist conventions). Understandably then, we chose America’s second city to open our second American office, so as to establish ourselves in the heart of USA and erm, manifest our...

blog article

The Customer Service Race: Which Brands Respond Most on Twitter? (Infographic)

Marketing

By Ashley VerrillJan 22 2013

...the experiment: 1/ Keep the customer informed Coca-Cola and McDonald’s committed big errors when two of their replies came several days after the questions were sent. For the instant-gratification customer, this is the same as not responding at all. 2/ Don’t be a robot Customer service expert, best-s...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.