Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge
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By Fiona SalukMar 3 2015
...t applications are being seen across all areas of business as social command centers foster collaboration and inspiration in the digital age. An interesting distinction came up in the discussion between proactive and reactive approaches in business. The audience was reminded that optimally command ce...
By Kit SmithOct 25 2023
...ntions of your brand could be a drop in the ocean compared to your competitors. You need to establish the proportion of conversations concerning your industry that are centered around your brand. By tracking share of voice and the changes over time you gain context for the data. The foundation of suc...
By Kristian BannisterFeb 26 2018
...e reliability of sentiment analysis. Users will become more comfortable with the idea that the automatic analysis of individual text material is hard to match human performance. The insight that can be gained from large datasets (millions of Tweets) will overshadow the concerns about reliability at a...
By Brian MechemAug 28 2018
...As a brand, how do you stay on top of your influencer marketing game? How do you make sure your brand survives in this immensely competitive world? We share five best practices to keep your competition on their toes....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
