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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

How Did Social Media React to NBA Star Jason Collins Coming Out?

Marketing

By Jasmine JaumeApr 30 2013

...n article for Sports Illustrated, saying “I’m a 34-year-old NBA center. I’m black. And I’m gay.” The sports world united in their support for the player, with many NBA stars and athletes from other sports expressing their support on Twitter. President Obama reportedly called Collins to offer his supp...

blog article

How to: Set up Custom Dashboards for PR and Campaigns

Marketing

By Jasmine JaumeAug 13 2013

...cent launch of the ‘new’ Brandwatch, you can also open a completely blank Dashboard, ready for you to start from scratch if you prefer – one for the power users among you We’ve also recently added the ability to save your customised Dashboards as a template. You can then upload these as new Dashboard...

blog article

The Guide to Perfect Social Network Posting [Infographic]

Uncategorized

By Ruxandra MindrutaSep 16 2013

...an horizontally orientated images Google+ Use full-sized images (800-600 px) to make your posts stand out Get involved with the “Hot topics” to show your brand is keeping up with real-time events Add relevant hashtags to your post Instagram Use apps such as Camera+ and Snapseed to enhance your photos...

blog article

The Future of Social Listening and Real Time Monitoring

Marketing

By Chelsea FearFeb 28 2014

...y, the opticians chain decided to release a tongue-in-cheek advert about the foul. Although put across print media initially, the advert was discussed vigorously online and garnered a great response for the brand.   Asda – #ChosenByMe   Tracking online opinions about a product is extremely useful for...

blog article

Growing Right: Balancing Expansion with Culture

Marketing

By Will McInnesApr 28 2014

...companies that lost this along the way from first- or close second-hand experience. So it is just a reminder. We need to look to organisations that have scaled a special culture – companies like Gore, HCL, Zappos and John Lewis that I wrote about it in Culture Shock, and the others that come to mind...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.