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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Why Lying to Customers and Prospects is a Losing Game

Marketing

By Jasmine JaumeJun 5 2014

...e them in, they’ll soon realise that you were less-than-truthful about your product’s capabilities. Then you can be sure that they won’t be renewing their contract, nor are they likely to be singing your praises to their peers.   Honesty = happy clients   There are huge benefits to being honest from...

blog article

We’re Investing Big in Brandwatch, with $22m in New Funding

News

By Giles PalmerMay 22 2014

...ur and John Moore from Gorkana has brought a “been-there, done-that” dimension to the team which is so valuable. Finally, and for me personally in my role, most importantly, I want to recognise my amazing peers here at Brandwatch – Fabrice, Bryan, Alex, Will, Seb and Naomi. Thank you guys. We’re grow...

blog article

Ready, Set… Engage: Brandwatch and Spredfast Integration

News

By Will McInnesMay 29 2014

...ality – coming soon. There are no compromises for Brandwatch and Spredfast integrated suite users, with two best-of-breed platforms. Want to see Brandwatch in action? Book a demo here....

blog article

6 Ways to Maximize Your Brand’s LinkedIn Profile

Marketing

By Jessica EdmondsonJun 19 2014

...e, LinkedIn trounces Facebook and Twitter when it comes to communicating with professionals where they live. Consider for a moment the fact that: While Facebook may be the leading social media platform for connecting with consumers, don’t forget that the 200 million professionals on LinkedIn are also...

blog article

More and More Data: How We’re Confronting the Challenges

News

By James StanierAug 1 2014

...ecided to try out Apache Kafka. Kafka is a publish-subscribe messaging system rethought as a distributed commit log which runs over a cluster of nodes of unbounded size. It was developed at LinkedIn and is currently in wide usage in production: they use a 350+ node cluster of brokers processing over...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.