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By Natalie MeehanMar 12 2015
...f your brand. What is your brand’s share of voice compared to competitors? Does your share of voice vary over time/ across regions/different types of social media? Which of your products is most talked about? What is the overall sentiment towards your brand? How does sentiment about your brand change...
By Brittni BrownMar 23 2015
...ire industry is changing so rapidly that it has become impossible to maintain the pace. One of the most recent strategies that has experienced great success is short video marketing, a system in which marketing teams create short 6-15 second videos that convey a quick, strong message to customers. Ne...
By Ben EllisMar 30 2015
...ine dashboards look clear and concise, I always recommend downloading the exports, that’s where the gold is. As for other social platforms, you can find some free or inexpensive tools out there than cater to the rest. The Brandwatch blog is a good place to start from for recommendations on analytics...
By David EsbinApr 30 2015
...re they purchase your products. Location-specific competitive intelligence – Using location-based social listening can help teams at large sites such as hotels, concert venues, and airports learn how to improve their marketing, customer service, and operations. Discovering regional trends – Want to f...
By James LovejoyJun 26 2015
...h brands but finds unique expertise for each. The comparative advantage Comparative advantages, as seen in the linguistic association analysis, may hold the key for one of these brands to truly pull ahead of the other. Identifying their strengths and weakness, brands can strategically decide to eithe...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
