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blog article

Commentary: Recognizing the Velocity of Social Data

Marketing

By Joel WindelsOct 15 2015

...at matter, brands can capitalize upon the changes social have brought. Big, social data This series has served to illustrate how social data presents significant challenges for businesses seeking to take advantage of it. The volume, variety and velocity of social data each push technology vendors to...

blog article

How Social Media Can Easily Improve Your Customer Service

Marketing

By Richard LarsonJan 12 2015

In the beginning of social media for business, social media efforts and campaigns were all marketing focused. However, social media for businesses really has morphed into a hybrid between marketing and customer service communications with customers. In fact, they’re a perfect pairing – they go toget...

blog article

The Silent Majority: Social Data isn’t Representative of Everyone

Marketing

By Natalie MeehanNov 20 2014

...be taken with any universal conclusions made with social data. As those who have oceans of social data at our grasp, we must be mindful to not solely focus on the big data, and to try to consider the societal factors behind the data we are analysing. “Each social media platform carries with it certai...

blog article

Boost your social strategy with Brandwatch’s AI and ChatGPT

Uncategorized

By Ksenia NewtonJul 5 2023

...Supercharge your strategy and marketing with the powerful integration of ChatGPT into the Brandwatch suite....

blog article

5 Social Media Advertising Challenges And How To Overcome Them With Ease

Uncategorized

By Letizia ZappaJul 28 2022

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.