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By Marcus BeardJul 31 2015
...use social intelligence to plan and measure press communications, your strategy becomes much more nuanced and authentic. You’re not just looking at top-line numbers, but themes emerging from your coverage. You’re not interacting with the (slowly disappearing) news desks and press depositories: you’re...
By Jasmine JaumeAug 20 2015
...at categorizes mentions by influential authors or sites using the influence filters, then apply that category to a Signal to direct changes detected in conversation by those influencers to the PR department. Local issues for local teams Similarly, you can set up Rules that categorize mentions accordi...
By James LovejoySep 14 2015
.... (Google uses a logarithmic scale.) Their entire business was essentially founded on providing a reliable way of determining which websites were the most relevant. Yet quantifying something as human as relevancy is no simple task – that’s why we still have to scroll down a few pages every now and th...
By Kit SmithSep 24 2015
...h a human, not a robot. Not only will your name become familiar to them, but you will begin to learn what makes them tick. This will help you in your next step when you come to woo them. Step 3: Contact influencers Once you feel the time is right to contact an influencer, tailor a personal message. W...
By Kit SmithMar 10 2016
...rs involved have widened too: social media teams, community managers, and content writers all have a role to play in any major PR activity for most brands in 2016. The fundamental tenets remain the same, however. Telling the right story to the right person at the right time is still at the core of PR...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
