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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

The Marketer of 2020

...to connect with consumers How to develop a deeper understanding of consumers to build campaigns that truly resonate How marketers can play a role outside of the traditional sales funnel by strengthening relationships with current customers Our guide brings together the advice and opinions from over 1...

Guide

How Marketers Can Own Customer Experience (CX) in 2020

...how can businesses set themselves apart from the competition? In this guide we’ll share good practice and advice on how to: Bring the voice of the customer into decision making Stay agile for proactive and reactive CX improvement Establish a culture for, not against, innovation Turn data into meanin...

Guide

Brand Health

Brand health measurement is vital, yet so many businesses avoid it or resort to using basic KPIs. In this guide, we’ll talk you through how to develop an approach to brand health that can lead to meaningful change within your organization. We'll also take you through how to use digital consumer inte...

Guide

Social Listening in Practice: Logo Recognition

...n and image analysis for marketers, and outlines three use cases where logo recognition is invaluable for enterprise companies. Go beyond text and start seeing your brand through your customers' eyes....

Case Study

Potential Energy Coalition

...Learn how Brandwatch is helping the Potential Energy Coalition monitor social conversations around climate change and improve their Science Moms campaign...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.