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blog article

5 Essential Social Media Metrics You Should be Measuring Right Now

Marketing

By Veena RamakrishnanMar 15 2022

...In this article, we’ll go over the 5 essential metrics that you should track to make sure your social media marketing strategies are effective....

blog article

Interview: In Conversation with Bing on Privacy and Social Data

Marketing

By Joel WindelsApr 4 2016

...mong many others who sees the disruptive power of social. “Social is truly is transforming business in a major way. Consumers are expecting a new level of interactivity with brands, and brands are going to have to deliver on it or else new brands will start to take their place.” Forrester’s advice ex...

blog article

5 Steps for Integrating SEO and Social Media Marketing Activities

Uncategorized

By Dave ChaffeyApr 4 2013

...right type of visitor and will be shared through social media. Social listening tools can be used find specific interests by finding which types of content in the sector are shared well. In the next article I’ll explain an approach we recommend to identify the right types of content. 5. Implement a...

blog article

Now, Blend Social and Non-Social Data for Richer Insights with Vizia

News

By David EsbinJul 21 2015

...So, we need a way to give the business context to social, and give a social context to the rest of the business. The JSON Tile operates on a JSON stream to livestream any type of data within Vizia. With a few lines of code, you can have web traffic data from Google Analytics, revenue numbers from Sal...

blog article

One Set of Soccer Data, Three Lessons From Social Listening

Online Trends

By Tyler Tai Bing XiangAug 24 2017

...ubjects and categorize the data to analyze later. Social listening lesson: Social listening tools are able to retrieve trending topics of interest, giving companies better insights into the conversations that matter to them, including how they change. By categorizing mentions and monitoring them over...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.