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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

Creating an Exceptional Data Governance Program at Your Organization

...rity Quick tips for improving data governance at your organization, no matter where you’re at right now Personal data is a major commodity in today’s economy, and companies hold a responsibility to treat that data with care and respect....

blog article

Digital Consumer Intelligence Has Gone Mainstream

Uncategorized

By Mitch BrooksJul 20 2021

...We’re proud to be the industry standard of the industry we made....

Voice of the Customer
Guide

Advance Your Organization’s Voice of the Customer Strategy

...d mature voice of the customer programs to improve business performance and outcomes....

blog article

Small Businesses Need to Rethink Their Social Media Endeavours

Marketing

By Joakim NilssonAug 13 2013

.... I’m thinking primarily of the SMB brick & mortar-style companies – the smaller shops and restaurants – that seem be to be struggling with really using social media for anything more than maintaining a questionable presence. I recently met with a very ambitious and successful restaurant owner. She r...

blog article

Brandwatch Updates: How Using the Links Operator Provides Richer Insights

News

By Phill AgnewJul 9 2015

...hmarking, we’ve taken two of the world’s biggest e-commerce sites. 1. Amazon.com $88 billion 2014 revenue 2. eBay.com $17 billion 2014 revenue This Query looking for links to their websites – using a 5% sample – shows how much they are linked to on Twitter. Despite the difference in annual revenue, e...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.