Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Edward BassSep 7 2015
...l mentions this approach can be difficult when it comes to comparing the percentage of elements such as sentiment or gender within multiple categories. To help with this, Brandwatch allows you to chart your results by percentage, easily showing you the proportion of these. Where to find: In the ‘View...
By James LovejoySep 16 2015
...s approach to social intelligence seemed uniquely open-ended in that it focused less on fulfilling the traditional roles of social listening and more on answering or exploring the various ways in which online conversations could inform some of the business’s most difficult questions. She was less int...
By Marcus BeardOct 1 2015
...d of restaurants). It allows people to leave a one-to-five star rating for anyone in the world. Founded by Julia Cordray and Nicole McCullough, Peeple has been in development for over a year. Their online documentary series launched on 9 August 2015, documenting their 90-day launch process in Silicon...
By Matt PearsonJan 20 2016
...hose with, say, a job. [image source] “In the face-to-face British Social Attitudes survey, Labour was six points ahead among respondents who answered the door at the first visit, whereas the Tories enjoyed an 11-point advantage among interviewees that required between three and six home visits.” Soc...
By Chris OwenFeb 8 2016
...ainly, don’t let them down in-store and instead become yet a freebie coffee shop. Why build up such a solid ecosystem for the brand, then forget to implement it through every interaction? Customers buy into you, your brand, and your products in these circumstances. Don’t sell them down the line for t...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
