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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

Business Insights from Social Media Data

How do you approach your toughest business questions? Online conversations can provide the answers you need, but it isn’t always easy to figure out the best way to use that data to inform decision making. That’s why we created this free guide that covers the specifics of getting business insights fr...

Guide

Agency Guide: How to Use Social Insights to Increase ROI

Read our guide for five actionable tactics to up your ROI using social data. Find out how to integrate data, create benchmarks, and use real-time reporting. Read our guide for five actionable tactics to up your ROI using social data. Find out how to integrate data, create benchmarks, and use real-ti...

Guide

The Guide to Becoming Consumer Fit

...of their consumers and buyers, competitors, and the market....

Guide

Competitor Analysis

...with insider advice from a Brandwatch expert. We’ll also provide step-by-step tutorials for using Brandwatch to: Perform a competitive landscape analysis Measure share of voice Set up competitor benchmarking Analyze competing product reviews Learn how consumer intelligence can power up your competit...

Guide

Creating an Exceptional Data Governance Program at Your Organization

...rity Quick tips for improving data governance at your organization, no matter where you’re at right now Personal data is a major commodity in today’s economy, and companies hold a responsibility to treat that data with care and respect....

Case Study

How Petstock Leverages Brandwatch Across 90+ Social Channels

...How Petstock Leverages Brandwatch Across 90+ Social Channels...

Report

Consumer Trends in the Media Industry 2022

Consumers’ financial concerns and insecurities are growing, impacting media brands and the sector at large. Discover the trending topics and consumer pain points for the media and entertainment sector in 2022. In this report, you'll learn about: How the rising cost of living will impact consumer spe...

Guide

Analyzing Reviews for Impactful Insights

...stions like: How do I increase the rating average for my product? What product features do customers want? How do our product reviews compare to competitor product reviews? 12 game-changing insights you can discover in minutes using Brandwatch Reviews...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.