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[New Report] State of Social 2024

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blog article

React: Spotify Wounds Apple Music After Free Trial, But The War’s Not Over

Online Trends

By Marcus BeardOct 19 2015

...eir ‘Discover Weekly’ playlist is. And, the UX is undeniably elegant. Apple Music, by comparison, feels like it’s reaching back to a time where the the majority chunk of the music discourse was set by big labels, radio stations, and a handful of artists. They might pull it off, but it’s too early to...

blog article

Commentary: Why Influencer Marketing Needs to Grow Up

Marketing

By Kit SmithFeb 25 2016

...ons from ‘people like us’. The most trustworthy recommendations come from a friend, but in our connected world it doesn’t have to be someone we know: it’s the reason peer reviews have become so widely used. It follows that mature, best practice influencer marketing should focus on gaining real engage...

blog article

Investigating a Year of UFO Sightings Posted on Social Media

Online Trends

By Gemma JoyceMay 10 2016

...d blurry images and videos like this one: https://www.instagram.com/p/7IBOeot09C/   We found that the gender ratio of UFO-related posts was fairly evenly split. While they registered just a few posts each, percentage-wise it was Delaware and Connecticut that had the most UFO mentions from males while...

blog article

Can You Solve Tomorrow’s Problems With Historical Data?

Marketing

By Phill AgnewFeb 17 2017

...? Click below to find out how Brandwatch can work for you. [bw_banner_cta type=2 url=”https://www.brandwatch.com/unlimited-historical-data”]Unlimited Historical Data for instant historical insight.[/bw_banner_cta]  ...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.