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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Discover Who Your Customers Really Are: Analyze the Conversations of Millions of People in Moments

News

By Nick TaylorOct 3 2018

...Our new Brandwatch Audiences features help you build a deeper understanding of your customers based on what they are talking about...

blog article

Here’s How the Papa John’s – John Schnatter Debacle Is Playing out Online

Online Trends

By Gemma JoyceSep 27 2018

...The React team has been watching conversation around Papa John's carefully. Here's how the pizza chain's terrible few months have been discussed on social...

blog article

Consumer Trends in the Retail Industry: The Power of the Disgruntled Consumer

Marketing

By Alex JonesOct 17 2018

...From dealing with boycotts and burning shoes to traditional customer care complaints, the retail industry is at the mercy of disgruntled customers...

blog article

Frothy Trends and Insights: A Deep Dive Into Coffee Conversation

Marketing

By Gemma JoyceOct 19 2018

...The Brandwatch React team returns to the beautiful subject of coffee to see what caffeine fuelled insights could be found....

blog article

Interview: James Smurthwaite on Online Journalism and Creating Successful Content for the Mountain Biking Community

Marketing

By Gemma JoyceOct 30 2018

...We ask former editor of Dirt Magazine James Smurthwaite for his tips on creating incredible content and the skills he thinks the content creators of the future need to survive and excel....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.