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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Case Study

Co-op

Case Study

Meat 2.0: Unlocking Consumer Priorities With Social Data for the Good Food Institute

Report

Australia: Will Covid-19 Change Consumer Behavior in the Long Term?

...uy are locally sourced since the outbreak of Covid-19 77% of new online clothing consumers in Australia say they’ll continue to shop for garments on the internet once the outbreak is contained And much more New research reveals the ways that consumer spending and behavior are being changed in Austral...

Guide

The No-Nonsense Guide to Building a Social Media Strategy

...and unnecessary fluff? This free guide is your go-to place for creating a winning social media strategy for your brand. It's filled to the brim with useful tips, like: How to create a content game plan Understanding your target audience with psychographics Getting to know your audience Need a clear...

Guide

The No-Sweat Guide to Social Content Marketing

...nce top of mind? This free guide will take you through all the questions and dilemmas of building a content marketing strategy optimized for social media engagement. What you'll learn about: Researching your competitors. Matching content to stages of the sales funnel. The proper ratio of original to...

Report

Plastic Waste in Australia

...to progress as attention turned to tackling Covid-19. Get the report to learn: How Covid-19 has affected consumer worry around plastic waste Who consumers hold responsible for improving on the impact of plastic waste The sectors consumers think should be doing more to reduce their use of plastic And...

Guide

Brand Health

Brand health measurement is vital, yet so many businesses avoid it or resort to using basic KPIs. In this guide, we’ll talk you through how to develop an approach to brand health that can lead to meaningful change within your organization. We'll also take you through how to use digital consumer inte...

Case Study

Babson College

...Learn how Babson College increases student employability by equipping them with skills for the workplace with Brandwatch for Classrooms...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.