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blog article

Social Media Investigation: Social News Ruling the Supreme Court

Marketing

By Anna BauerJul 16 2012

...types from June 28th-July 6th, 2012 again social sites like Twitter, blogs and forums continue to talk about the passing of ACA- while news outlets lessen. The issue is that while news outlets may think the big moment to report on these events has passed, many people are still talking about it. For...

blog article

Scoring Sentiment

Marketing

By Giles PalmerJun 20 2008

...hy I’m writing this post. I read that some of our competitors say things like their sentiment accuracy is 80% and I cringe. 80% of what exactly? Or 80% compared to what? This isn’t a math exam! The simple answer is on well structured and consistent text for a stable domain or industry, we can expect...

blog article

Twitter and mozRank Help Us Measure What’s Important

Marketing

By Tim OwenNov 6 2009

Brandwatch is a data company: our crawlers are dedicated to finding as many pages out there as they can. For our customers, higher volumes of data are generally better – they have more to work with, and can drill down using filters, keyword searches or browsing through topics. But given thousands of...

blog article

Ranking Brands By Their Online Sentiment

Marketing

By Katja GarroodNov 10 2008

...H4, Endemol, and Davina McCall. I also know which sites I should start targerting for next years “big brother really is complete and utter trite” … campaign. Most satisfying, is that I can now do this kind of analysis, in about 4 minutes , my coffee stays hot, and I can use this company blog to show...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.