Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Hannah TregearFeb 15 2016
...nt moving picture. “Social data can be the most up-to-date, accurate picture or reflection of what’s happening. Social intelligence platforms and features like Signals can help deliver you that instant picture so you can react accordingly.” Using social data reactively Information is everywhere, but...
By Natalie MeehanJun 7 2016
...nd Genevieve Hoffman of The Office for Creative Research for an open conversation hosted by Brandwatch CMO Will McInnes. First, a little background on The OCR. Based out of Brooklyn, New York, the organization of creatives describe themselves as a hybrid research group. As Creative Researcher Ardouin...
By Lauren PerkinsJun 23 2016
...ding why and how we behave socially helps us to become better communicators, and build more compelling, engaged communities in the digital age. Thank you to Lauren for sharing her thoughts. We’ll be sharing more insights from this year’s Now You Know Conference in the coming days and weeks. Keep us b...
By Gemma JoyceAug 15 2016
...ct isn’t always a problem. Truth is to false as up-voted is to down-voted As Guardian Editor Katharine Viner writes, “It can become very difficult for anyone to tell the differences between facts that are true and ‘facts’ that are false.” She cites the example of UK Prime Minister David Cameron and t...
By Kit SmithAug 19 2016
...Being seen as a future looking, forward thinking, company may become a desirable value proposition for environmentally conscious consumers. In addition, price volatility around fossil fuels and future government initiatives and law changes threaten to make stainability even more important. The Dutch...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
