Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Kit SmithSep 15 2016
...researched further and ultimately emulated. Brand-agnostic research One of the best ways of conducting social media research is to listen to conversations around product categories. Looking beyond mentions of your own brand or product can be a better way of understanding the marketplace. You can gai...
By Ruxandra MindrutaSep 19 2016
...and brand tracker studies, reporting back how the company compared to the competition and what products were best received, but with a lag of weeks or months as the data was collected manually analysed. But as CRM matured it was recognised customers could be engaged with at any point. Like their sale...
By Kit SmithOct 20 2016
...ersonal brand. Include some behind the scenes, non-work-related content. Post compelling visual content Sometimes you see tips on increasing engagement on social media which include ‘post more pictures’. Videos and photos do tend to get more engagement than pure text, but you do still have to post co...
By Chris OwenNov 15 2016
...087001088?ref_src=twsrc%5Etfw The announcement is open to interpretation of course – whether Lego’s partnership had simply run its course rather than being stopped isn’t clear, (were Lego mid-seven figure media spend the impact might have been felt a little harder at the Mail). What can be certain is...
By Kit SmithNov 16 2016
...ualitative insights into the research mix. Asking open-ended questions allows you to gain deeper perceptions, opinions and emotional responses to your brand, product or service. Twitter recently launched a service that turns 12,000 users into a quick research panel, allowing brands to gauge what a cr...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
