[New Report] State of Social 2025
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Ronald van LoonMay 15 2017
...s data and avoid the penalties associated with non-compliance. How does GDPR impact data-driven organizations? The General Data Protection Regulation (GDPR) stands out from all existing regulations because of its breadth of client data protection. From conditions on cross-border data transfer to the...
By Jillian NeyDec 12 2016
...right? Take a look at FitBit’s TV advert. https://www.youtube.com/watch?v=K0qVi_nF6y8 It’s pretty clever, with lots of different use cases there. It shows potential customers that people like them use a FitBit. This advert has had over 4 million views online, but the only thing that’s missing is peop...
By Kit SmithDec 20 2016
...improve the customer experience. This level of one-to-one marketing will slowly become more prevalent as brands weigh opportunity and cost and find ways of introducing it into their messaging. In marketing, data has been used for the lighthearted but enjoyable campaigns such as Spotify’s “Thanks 2016...
By Gemma JoyceJan 10 2018
...purchases away from their desktops. The rise of ‘m-commerce’ has been well documented over the last few years, and the importance of ensuring a site is comfortable for mobile users is obvious. That people are making purchases on their mobile phones is old news, though. The spaces for selling digitall...
...ually Webinars Live expert advice Content Industry-leading insights Reports Case Studies Guides Brandwatch Academy Certification and upskilling The Brandwatch Bulletin The State of Social How are brands adapting their social strategies for 2025? We have analyzed 347 brands across 8 industries, and th...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
