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blog article

Marketing: What Makes a Nearly Perfect Branded YouTube Channel?

Marketing

By Ernest ThompsonJul 29 2015

...motion while music plays, or maybe their fans are watching with their eyes avidly glued to the screen. Either way, Red Bull have created an environment where people keep watching multiple videos for an extended period of time by building playlists around a theme. The second way that they have organiz...

blog article

The Best Holiday Marketing Campaigns and Why They Work

Marketing

By Kit SmithOct 14 2016

...igns Halloween is brilliant. You get to dress up, watch scary movies, bring out your inner artist on a pumpkin, and either eat loads of sweets or drink loads of beer, depending on your age. With such a fun holiday, there is less risk to brands that choose to get involved. The holiday is a little bit...

blog article

How FOX Used Social Data to Create a 320% Increase in Positive Sentiment

Uncategorized

By Hannah TregearNov 10 2016

...s viewers. Engaging the viewers Working with Brandwatch, FOX saw an opportunity to identify influential and engaged individuals. Data gathered using Brandwatch Analytics would also help FOX better understand the OUTCAST audience. Capturing online conversation around the show and then analyzing the la...

blog article

The 51st Annual Super Bowl on Social Media in 3 Charts

Online Trends

By Gemma JoyceFeb 6 2017

...e brands were divided evenly 50/50 across gender. Watch the winning commerical here: https://www.youtube.com/watch?v=nPo2B-vjZ28 Are you a journalist looking to cover our data? Drop us an email at react@brandwatch.com for more information. [bw_banner_cta type=1 url=”https://www.brandwatch.com/kick-it...

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Guide

The Complete Marketer’s Guide to 2018

Marketing teams are increasingly expected to do it all. In today’s digital world, if a marketer isn't a brand manager, a data analyst, and a customer experience expert, they're missing the mark.   In this guide, we present the tactics marketers need to make the most of 2018. Get quick tips on five k...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.