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blog article

How Social Media is Changing the World [infographic]

Uncategorized

By Iris VermerenAug 20 2013

...to find so many great infographics that prove how social media has revolutionized so many industries. Social media is expected to turn into $1.3 trillion industry through better productivity and customer service. The infographic below from MyLife lays out many of these changes in a clear, concise way...

blog article

Looking at a Changing World: The Future of Social Media Intelligence

Marketing

By Iris VermerenSep 29 2014

...audience is saying, but also what they might say. Social listening is just the first step to revamp your brand’s social media intelligence. Passive, inert data needs to be read, analyzed and understood so that you have the agility, capacity and physical insights to determine the right course of actio...

blog article

Ask the Experts: On The Consumer Insights Holy Grail of Proving Social ROI

Marketing

By Dinah AlobeidJan 10 2017

...working at Brandwatch that I can confidently say social data is for everyone. Utilizing social for research projects, whether campaign or topic based, offers unparalleled flexibility and expands the scope of knowledge beyond what we researchers have had access to in the past. The insights we can del...

blog article

Social Media Across the Enterprise: Leading by Example

Marketing

By Gina HortonOct 8 2013

...ected to business outcomes. Lead by example   The Social Studies Group is a social media research firm, specialising in using social media conversations to help companies better understand their customers, competitors and markets. They are also a company that is pioneering with their social business...

blog article

How to Use Social Intelligence for Every Stage of UX Research

Marketing

By Alex JonesMar 17 2017

...onest, customer feedback. As every company with a social page knows, social media is especially good for learning what customers don’t like. For the teams tasked with testing and reviewing a product, they’ve got to take advantage of social media for UX. There will always be some parts of a user’s int...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.