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[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Listen | Leading social listening technology

...ually Webinars Live expert advice Content Industry-leading insights Reports Case Studies Guides Brandwatch Academy Certification and upskilling The Brandwatch Bulletin The State of Social How are brands adapting their social strategies for 2025? We have analyzed 347 brands across 8 industries, and th...

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Solutions | Social Media Management

...rands Your comprehensive new content calendar Best-in-class collaboration Work with our integrated content calendar and approval flows to ensure quality and on-brand content across campaigns and teams. One calendar All your organic and paid content visible in one intuitive interface User roles Define...

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Audience | Personalize customer experiences

...ually Webinars Live expert advice Content Industry-leading insights Reports Case Studies Guides Brandwatch Academy Certification and upskilling The Brandwatch Bulletin The State of Social How are brands adapting their social strategies for 2025? We have analyzed 347 brands across 8 industries, and th...

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Brandwatch is a TikTok Official Partner

...’s wider social suite, which also includes our end-to-end influencer marketing solution Influence. With Influence, brands can easily discover TikTok influencers, manage relationships with them, and execute on influencer campaigns directly from the Brandwatch suite. Learn about Influence Ready to tell...

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Brandwatch is a TikTok Official Partner

...’s wider social suite, which also includes our end-to-end influencer marketing solution Influence. With Influence, brands can easily discover TikTok influencers, manage relationships with them, and execute on influencer campaigns directly from the Brandwatch suite. Learn about Influence Ready to tell...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.