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[Webinar] AI Skills Every Digital Marketer Should Have

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blog article

The Trendbait Phenomenon: How to Use Slang as a Brand

Uncategorized

By Emily SmithJun 6

...Here's how you can use slang to connect with your audience and boost your brand’s online presence....

Guide

Vizia: Enabling Agility, Collaboration, & Focus

Find out how better data communication, through the Vizia 2 platform, can make your business more agile, collaborative, and focused. Read this guide to also get a sneak peak on specific features and Vizia use-cases. At a time when the amount of data and information at a business’s disposal is growin...

Report

Consumer Trends in the Media Industry 2022

...edia brands and the sector at large. Discover the trending topics and consumer pain points for the media and entertainment sector in 2022. In this report, you'll learn about: How the rising cost of living will impact consumer spending on entertainment What the conversation about canceling streaming s...

blog article

Marketing: What Makes a Nearly Perfect Branded YouTube Channel?

Marketing

By Ernest ThompsonJul 29 2015

...motion while music plays, or maybe their fans are watching with their eyes avidly glued to the screen. Either way, Red Bull have created an environment where people keep watching multiple videos for an extended period of time by building playlists around a theme. The second way that they have organiz...

blog article

The Best Holiday Marketing Campaigns and Why They Work

Marketing

By Kit SmithOct 14 2016

...igns Halloween is brilliant. You get to dress up, watch scary movies, bring out your inner artist on a pumpkin, and either eat loads of sweets or drink loads of beer, depending on your age. With such a fun holiday, there is less risk to brands that choose to get involved. The holiday is a little bit...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.