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blog article

The Future of Social: It’s Gonna Get Personal

Marketing

By Gina HortonOct 29 2013

...for social media, I decided to take a look at how social might affect our purchase behaviour. Now there’s little need to imagine a world were social media and mobile influences spending. We’re already in one. E-commerce is growing faster than offline retail sales (of course). Embedded in this statist...

blog article

How to Prepare for and Manage a Crisis

Marketing

By Ksenia NewtonMar 23 2023

...rect or incorrect, spreads like lightning through social media. This can make make things difficult to control, which is why the guide suggests setting up monitoring in advance. Make sure you know what to do with social when a crisis happens. Usually holding back on posting and reviewing any schedule...

blog article

The State of Social Report: The Context You Need for Marketing in 2018

Marketing

By Alex JonesSep 26 2017

...n turning data into insights and into action. The Social Outlook When it comes to social media analysis, or any big data analysis, context is paramount. In The Social Outlook, we examine the online activity of 450 brands across 15 industries. Looking at 6 months and 200 million mentions worth of data...

blog article

Why Do People Unfollow Brands on Social Media? How to Keep Your Followers Engaged

Marketing

By Emily SmithNov 28 2022

...Followers on social media always ebb and flow. Here’s how to retain followers on social, so you can generate more brand awareness and leads....

blog article

The 8 Sentiment Analysis Tools Worth Knowing About

Uncategorized

By BrandwatchJul 1

...Looking for a sentiment analysis tool? We've got you covered with our list of the top 8 sentiment analysis tools....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.