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By Luisa BarwinskiAug 6 2013
...s were told in real time; even the newspapers’ websites couldn’t hold this amount of information. Twitter, Facebook and Instagram were the most popular channels used by protesters – and they were right there in their pockets. Also, during the riots, Twitter usage increased for the first time in over...
By Iris VermerenAug 5 2013
...ties and how they use Brandwatch to help. When it comes to communication strategies, many non-profits tend to rely on community fundraising, static websites, mailings and printed newsletters. However, the explosive growth of social media monitoring tools offers a cost-effective, interactive way for t...
By Jasmine JaumeAug 21 2013
...at shows the overlaps, with paid owned and earned coming together to form ‘converged’ media. In an ideal world, the three types of media would be nicely converged, with a consistent approach across all three. However, within most companies it is rare that one team or specific person will have contr...
By Iris VermerenSep 5 2013
...ta, gathered during August, were also compared to commentary by mainstream sports networks (NFL, ESPN, Yahoo, CBS Sports). While few commentators put quarterbacks like Peyton Manning and Tom Brady in their top rankings for fantasy football picks, fans mentioned these quarterbacks in third and fourth...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.