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blog article

How To Listen Intelligently & Act Upon It

Marketing

By Joel WindelsMar 28 2012

...success of campaigns and monitoring the company’s social media presence. However, it’s not listening, it’s hearing. More Insightful Metrics One of the troubles with using these metrics is that it doesn’t inform any strategy. It certainly makes it difficult to tie together listening and action. Using...

blog article

8 Tips to Make Your Mark Through Social Media Campaigns

Marketing

By Nisha PandeySep 12 2014

...feedback. This brings a tremendous uplift to your social media presence. 7/ Right Tools are the Right Way   Social media campaigns require a lot of planning, and there are lots of tools available that will help make things go smooth in your support. Tools such as Hootsuite, Editorial Calendar, and th...

blog article

Research: Social Listening in the Restaurant, Food and Beverage Industry

Marketing

By James LovejoyMay 19 2015

...ustry. An industry overview The report covers the social presence of five key brand sectors: quick serve restaurants, chain restaurants, beverage brands, food manufacturers and cereal brands. Perhaps unsurprisingly, leading quick serve restaurants are among the most frequently mentioned brands in the...

blog article

Going Viral: Nathalie Nahai on the Psychology of Shareable Content

Marketing

By Natalie MeehanJun 21 2016

...everything. [bw_also_like id=”76232″] Stress, and social content as social commentary Nahai: The other thing social content does is act as social commentary. This is especially important when you think about the more humane side of social media use. There’s the ability for people to be able to grieve...

blog article

Interview: MIT’s Dr. Jerry Kane on the State of Social Business

Marketing

By Joel WindelsMay 23 2016

...ysical reaction.” [bw_also_like id=”69074″] Using social data for good It’s this side of social that is starting to make the world a better place, argues Kane. Not just a force for profit, the underlying value of social data can genuinely make a real difference to those in need in a way that simply w...

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