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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Marketing: 6 Key Social ROI Questions Answered by Top Industry Influencers

Marketing

By Ruxandra MindrutaSep 25 2015

...s: “It’s important to create a mindset that is outcome driven, and outcomes can be a lot of different things. There is a spectrum of hot to cold goals that can be achieved”. Establish which are the objectives that can be reached short-term that will help you make an impact. Decide which are the resul...

blog article

React: The Crazy Things Tweeters Claim They’d Pay Money For

Online Trends

By Gemma JoyceJun 16 2016

...crackers for you: I’d pay good money for a *baby experience* vacation where someone carries me around, rocks me to sleep, and feeds me whenever I want! lol — Haroon Gul (@haroon_gul) April 18, 2016 I’d pay so much money for a subway scented candle — Sunny w/out a Chance (@johnaaaayyyy) April 2, 2016...

blog article

Velocity, Speed, Cost: Mining Social Data for Valuable Consumer Insights

Marketing

By Kit SmithJul 20 2016

...ne of relevant conversation. The platforms can be comparatively restrictive when it comes to manipulating the data. Not being able to dive in making it harder to unearth the real insights. Social listening platforms, such as Brandwatch, can surface consumer insights across the web. You can write a se...

blog article

The Psychology of a Call to Action that Converts

Marketing

By Kit SmithJul 29 2016

...verting and others not. This is where A/B testing comes in. A/B testing is a method of comparing two or more versions of a web page, app, or call to action. Visitors to your site are shown one of the variants so that half of your traffic sees the new design. After the test period has expired, a stati...

blog article

Moving from Insight to Action with Social Data

Marketing

By Kit SmithOct 25 2016

...adually change. Build up small wins and it will become obvious that your recommendations are based on solid data. Before too long you’ll be turning every insight to action. [bw_banner_cta type=2]Go from insight to action with market leading social intelligence.[/bw_banner_cta] Social data can lead to...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.