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By Sam MeltonOct 22 2013
...rom information about a show to social networking sites. But TV viewers aren’t just supplementing the traditional TV screen with the second screen. Many are replacing their TVs completely with mobile and Internet-connected devices. Americans are on pace this year to spend more time on digital devices...
By Dave ChaffeyOct 25 2013
...The criteria are: 1. Plan: Alignment with brand, communications and campaign priorities. Does the content support the goals of the current planning cycle? 2. Reach: Potential amplification through sharing. Potential amplification or shareability of content via social media, media sites, blogs and ot...
By Gina HortonOct 29 2013
...ect of our life, and there’s no doubt that social commerce will become increasingly intelligent and integrated in the same way. I’ve therefore decided to predict how this will alter our expectations as consumers. What I find most interesting about social commerce is how it has turned advertising/mark...
By Iris VermerenFeb 4 2014
...something much larger. In fact, online reputation managers now have less than an hour to prevent a complaint from turning into a crisis. As Melissa Agnes says: “Today’s reality is this: you have a whole 15 to 60 minutes to respond to a public crisis. And guess what! That timer begins with the start o...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
