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blog article

Which Social Media Channels Should You Be Using?

Marketing

By Joakim NilssonJun 13 2014

...y exploded during the last 6-months, and that’s a trend we see across industries. The rest of the mentions are fairly evenly split between news sites, blogs and forums. We then looked at the same type of data across 45 well known online sports book operators, and the data looks completely different....

blog article

Taste Doesn’t Matter: Tracking the Habits of Healthy Eaters

Marketing

By Chelsea FearAug 8 2014

...ting use cases demonstrating the power of social and how brands can go beyond the basics for customer success. [bw_banner_cta button=”GET THE REPORT” type=1 url=”https://www.brandwatch.com/report-food-beverage/” title=”We love insights” image=”https://www.brandwatch.com/wp-content/uploads/2014/08/FB-...

blog article

Crisis Management: An Opportunity For Your Brand To Shine

Marketing

By Ruxandra MindrutaAug 19 2014

...f a company that has flourished during the health trend and exemplified its social media prowess in the way it handled a crisis is Chobani. What happened? In 2013, Chobani, an American brand initiated a recall of its yoghurt cups, as the company had received complaints over mouldy, foul-smelling yogh...

blog article

Changing Social Data Forever: Tracking Trends Down To The Minute

Uncategorized

By Phill AgnewDec 5 2014

...we can now view, analyze and digest the data Brandwatch provides. Black Friday broken down Over the next few weeks we’ll be releasing a cache of content explaining how the feature can benefit your brand. In this post however, we’re focusing specifically on tracking trends and how brands effect and re...

blog article

Interview: MIT’s Dr. Jerry Kane on the State of Social Business

Marketing

By Joel WindelsMay 23 2016

...now if you go into a Target and buy Tide.” It’s a trend we’re seeing across our own client set, in that taking datasets from multiple sources is beginning to demonstrate far more valuable than can be gleaned from one data source alone. Another trend we’ve noticed, another that Kane is quick to pick u...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.