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blog article

Velocity, Speed, Cost: Mining Social Data for Valuable Consumer Insights

Marketing

By Kit SmithJul 20 2016

...systems data Mobile-tracking data Location data. Social data Social data lies in between these two methods: it provides qualitative detail at quantitative scale. The raw voice of the customer is collected without the time and expense of surveys and focus groups. Simultaneously, demographics, social...

blog article

Conducting Social Media Research: How to Find Real Consumer Insights

Marketing

By Kit SmithSep 6 2016

.... Real examples of social posts, with real customer profile pictures, will bring your social media research to life. [bw_banner_cta type=2]Discover consumer insights through social media research[/bw_banner_cta]   Social is a rich source of data but only if you know how to conduct good social media r...

Report

Consumer Trends in the Health and Wellness Industry

...What can online conversations tell us about the latest health trends? Read the report to find out how consumer behavior has changed and what it means for brands....

blog article

Losing Twitter Followers? Here’s 13 Possible Reasons Why…

Marketing

By Jasmine JaumeFeb 28 2013

...ty of people following you. They don’t want their feed filled with your comments to each other: @ conversations deliberately don’t show up in feeds for a reason. Leave the . alone. 5. You don’t tweet, you retweet There may be some exceptions to this (such as very specialist curation accounts) but, ge...

blog article

Getting Personal on Twitter: From Cat GIFs to Weird Tweets

Marketing

By Chelsea FearOct 15 2014

...s off being random. Looking through their Twitter feed you are confronted with a whole host of irrelevant tweets that have been RT’d in earnest. Old Spice proves that you don’t have to be product focused to gain a following online – instead, it’s about being stimulating for the reader. These tweets c...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.