Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge
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By Gemma JoyceFeb 15 2018
...the importance of listening to customers when it comes to larger scale changes around products (particularly when it comes to those that might affect someone’s likelihood of purchasing the product at all) becomes clearer. While the hourglass’s retirement is a small change, the colour and design of o...
By Michaela VoglDec 20 2023
...re likely to be tweeting from smartphones with not-particularly-huge (often touchscreen) keyboards, people do not want to have to figure out typing a tricky to type/spell word. This means you are likely to get misspelled versions of your hashtag, meaning those tweets will be lost among the rest of Tw...
By David LloydNov 23 2018
...Knowing your customers is essential for successfully marketing a product or service. Guest blogger David Lloyd from Brilliant Noise is here to talk about bringing data into this important research....
By Gemma JoyceFeb 5 2020
...Brandwatch data reveals some of the biggest consumer trends for the fashion industry as we head into 2020. Discover what can be learned from 8,000 global survey responses and thousands of social posts....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.