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blog article

Twelve Angry Men (and Women): When Tweeters Can’t Control Themselves (pt. 2)

Marketing

By Jasmine JaumeJul 26 2012

...with a Charlie-Sheen-shaped hole in their Twitter feed. Perhaps they can soften the pain of the loss with this bizarre song by his girlfriend, which was recently released. In conclusion … celebrities really should know better than to take to Twitter to air their grievances, but it seems that many of...

blog article

The PURPOSE Of Social Search

Marketing

By Giles PalmerJul 7 2008

...n this. Professional editors this time and a news feed to pull through more up-to-date info. But under the skin, Mahalo is really another wiki. And there are more bizarre social search examples – take twitter. It’s not immediately obvious that Twitter is social search, but it can be. My friend Simon...

blog article

The 9 Circles of Social Media Hell: When it All Goes Horribly Wrong (p1)

Marketing

By Jasmine JaumeDec 6 2012

...an this. What to do: Ever heard the phrase ‘Don’t feed the trolls’? Well, that’s the main advice – trolls want a reaction, so don’t satisfy them by giving them one. We wrote a guest post earlier this year with more detail about how to deal with trolls – read it here.   2. Your social media manager lo...

blog article

Baby Food Brands Online: Who’s Winning the Conversation?

Marketing

By Jasmine JaumeJan 21 2013

...form for more in-depth conversation about what to feed the little ‘uns. Cow & Gate particularly dominated Twitter conversation, due to its embracing of modern marketing techniques including an iPhone App. They were also often selected by third parties as the prizes of Twitter competitions. So, that’s...

blog article

Using Social Media Monitoring for Crisis Management

Marketing

By Jasmine JaumeFeb 13 2013

...erent types of alerts that are possible with Brandwatch that can help with PR management, so we won’t go into them all in detail again here. But, in brief, alerts can be set up to email you when there are increases in volume, or even alert you every time specific words or phrases are used, meaning yo...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.