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[Free Virtual Summit] Brandwatch Spark, Nov 19-21

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Guide

The No-Sweat Guide to Social Content Marketing

...gy? And how do you do it with your brand's social presence top of mind? This free guide will take you through all the questions and dilemmas of building a content marketing strategy optimized for social media engagement. What you'll learn about: Researching your competitors. Matching content to stage...

blog article

What’s So Good About Being Engaging on Social Media?

Marketing

By Joel WindelsNov 26 2014

...raffic, online discussion volumes) in relation to social campaigns can help shed light on the success of a brand’s showing on social media. Creating engaging campaigns creates engaged customers, which as I have hopefully now begun to demonstrate, creates real business value. As outlined in our recent...

blog article

Social Media is the New Travel Brochure

Marketing

By Sean McMahonJun 12 2014

...ay bookings, which contributes as to why we value social media so much. Images are important to social media interaction, and it’s not just company images that influence people’s decisions. This is highlighted by the much quoted statistic that the click-through rate on posts with images in is 53% hig...

blog article

Tell Stories With Social Data in Front of Anyone: A Lesson From the Experts

Marketing

By Gemma JoyceMar 1 2018

...when it comes to storytelling. Tell stories with social data: Opportunities Social data, in its own messy way, can give rise to all sorts of different modes of storytelling, firstly because it allows you to get incredibly granular. For example, let’s say you’re presenting social data on how an airpo...

blog article

3 Ways to Generate Concrete Sales Leads through Social Media

Marketing

By JeremyFeb 19 2014

...d skip the promotional jargon. Typically folks on social media are in the mindset of browsing and socializing, not buying. That doesn’t mean you shouldn’t use a call to action, though. This site has some great tips for improving your calls to action on social media. There’s no reason that any company...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.