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By Fiona SalukAug 11 2015
...mer service agents, and discuss the overall brand experience. Complaints when not tagging the company appear more targeted at the airline itself rather than a specific staff member or incident. Perhaps still angry about the grounding incident a few weeks back, people seem to talk a lot about hating...
By Misha TalaveraDec 10 2015
...ince your team to double down on Snapchat. Create compelling stories Creating compelling stories is at the core of any marketing campaign. This is even more true on Snapchat. Stories don’t need to be elaborate. They need to be engaging. Snapchat users are not looking for carefully-manicured content....
By Jessie TwerskyFeb 24 2016
.... It’s obvious that they believe the sum of every experience a customer has with your product, team or company equals the strength of the brand. It’s embedded in the culture of their business. Over time a brand created with that type of authenticity will always generate value, and obviously a delight...
By Natalie MeehanJun 7 2016
...s come from very different backgrounds. Genevieve comes from fine arts, I come from interaction design, we have another colleague who is an architect, we’ve even had music composers, all kinds of backgrounds that really fit into that creativity process. That’s where it gets very interesting, because...
By Kit SmithJun 29 2016
...atisfied with their experience, more willing to recommend the company, and willing to pay more in the future. Responding to customers shouldn’t just be about dealing with customer complaints. Part of earning engagement from your audience means – surprise – engaging with them. When customers or prospe...
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
