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[Webinar] AI Skills Every Digital Marketer Should Have

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blog article

How Can You Predict What Content Will be Successful?

Uncategorized

By Steve RichardsJun 3 2013

...ppen with the content that makes it into a user’s feed. Increasingly, this will also be via a mobile device. This is why visual content often works so well. A powerful image doesn’t require that someone click away to another site – one that may not even work well on a mobile device. It’s also easy to...

blog article

The Success Behind the World’s Least Social Brand

Marketing

By Gina HortonAug 9 2013

...Joe’s mistake by the media. If they had a Twitter feed they could have set the record straight and avoided a lot of negative press. But, Apple is an emotional brand with an overwhelming presence and cult following. An emotive brand appeals to a consumer’s needs and aspirations; this video shows emoti...

blog article

Turning In-Store Customers into Online Customers (and Vice Versa)

Marketing

By Chris GarrettAug 27 2013

...ter, have a screen displaying your active Twitter feed and Facebook wall. And, paying attention to the omnipresent smartphone, you should include plenty of QR (Quick Response) codes. Who is in your store?   There’s more in your store than furniture and logos. You also have people. The most important...

blog article

Spredfast Summit: Smart Ways to Get Your Brand to Listen

Marketing

By Adam BambroughNov 6 2013

...ment ‘love’. Following Spredfast actions can then feed back to Brandwatch, so you can see when your actions, content and campaigns are shifting the dial. Exec Visibility & the Social Command Center   A core talking point throughout a number of breakouts, and for a variety of use cases, was the challe...

blog article

Q&A: How Brands Can Monitor The Entire Social Media Ecosystem

Marketing

By Michoel OginceFeb 7 2014

...cenario and it’s costly to mend. In contrast Brandwatch’s social listening tool feeds the visualizations. The entire system exists under one ‘house.’ Beyond overcoming the aforementioned challenges, what’s really awesome here is: any advancement in the listening platform can automatically be pushed t...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.