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[Webinar] AI Skills Every Digital Marketer Should Have

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blog article

The 9 Circles of Social Media Hell: When it All Goes Horribly Wrong (p1)

Marketing

By Jasmine JaumeDec 6 2012

...an this. What to do: Ever heard the phrase ‘Don’t feed the trolls’? Well, that’s the main advice – trolls want a reaction, so don’t satisfy them by giving them one. We wrote a guest post earlier this year with more detail about how to deal with trolls – read it here.   2. Your social media manager lo...

blog article

Baby Food Brands Online: Who’s Winning the Conversation?

Marketing

By Jasmine JaumeJan 21 2013

...form for more in-depth conversation about what to feed the little ‘uns. Cow & Gate particularly dominated Twitter conversation, due to its embracing of modern marketing techniques including an iPhone App. They were also often selected by third parties as the prizes of Twitter competitions. So, that’s...

blog article

Using Social Media Monitoring for Crisis Management

Marketing

By Jasmine JaumeFeb 13 2013

...erent types of alerts that are possible with Brandwatch that can help with PR management, so we won’t go into them all in detail again here. But, in brief, alerts can be set up to email you when there are increases in volume, or even alert you every time specific words or phrases are used, meaning yo...

blog article

How Can You Predict What Content Will be Successful?

Uncategorized

By Steve RichardsJun 3 2013

...ppen with the content that makes it into a user’s feed. Increasingly, this will also be via a mobile device. This is why visual content often works so well. A powerful image doesn’t require that someone click away to another site – one that may not even work well on a mobile device. It’s also easy to...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.