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blog article

Industry Insider: The Death of the Compromise is Coming

Marketing

By Chris OwenJan 5 2016

...Imagine an OTT film service which knows when you watch films during the week, what kind of films you watch, and what time of day you usually sit down with your popcorn. Now, consider how much stronger the customer relationship is if the service gives subscribers a reduced rate on their ‘film nights’...

blog article

Campaign Analysis: How Honda Grew Social Buzz by 1221%

Marketing

By Kit SmithFeb 23 2016

...demo. [bw_banner_cta type=1 url=”https://www.brandwatch.com/reports/social-insights-on-the-automotive-industry/” button=”GET THE REPORT” title= “Insights on the automotive industry” image=”https://www.brandwatch.com/wp-content/uploads/2016/02/Automotive_THUMB-1.png”] Download the report and learn mor...

blog article

99 Amazing Social Media Statistics and Facts

Marketing

By Roza TsvetkovaMar 8 2023

...ople watching digital video content 78% of people watch online videos every week, 55% watch every day It’s estimated that video will account for 74% of all online traffic in 2017 [bw_banner_cta type=1 url=”https://www.brandwatch.com/reports/twitter-25-questions//” button=”GET THE REPORT” title= “What...

blog article

React: Nike Causes Storm Targeting Long-form Ads at Millennials

Online Trends

By Cara SherrattMar 17 2016

...se. Despite this, a loyal fan base have continued watching and demanding more. The trailing interest may not look great, but the incredible amount of interest Nike has gained from the series overall can probably be classed as a win. As could be expected, however, the length of the episodes, and the f...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.