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[Free Virtual Summit] Brandwatch Spark, Nov 19-21

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level up your social
Case Study

7 Brands That Leveled Up Their Social Media Game With Brandwatch

...How do you streamline your processes, become more efficient, and, ultimately, more successful on social media?...

Brandwatch case study with Base Beauty
Case Study

Base Beauty

...Discover how Base Beauty leveraged social data to drive business growth...

blog article

4 Simple Ways You Can Avoid Social Media Slip-Ups

Marketing

By Michele WrightSep 23 2014

...2. Don’t feed the trolls   You can leverage your social media networks for feedback on your products and services, but you have to expect a fair amount of criticism. Not all feedback will be positive. Sometimes, users are unnecessarily cruel in their judgment of your business. Regardless of what a u...

blog article

The Way You Measure Your Content Marketing Has Just Evolved

Marketing

By Ben EllisJul 17 2015

...social intelligence tool, going beyond what most social monitoring and social listening tools do, uncovering social insights for those who aren’t satisfied with data at face value. Brandwatch is now planning to join more dots now, stepping further away from traditional social listening tools (Brandw...

blog article

Brand Equity Modernized: Why Social Media is your Best Asset

Marketing

By Kit SmithMar 8 2016

...ly. A brand’s online presence, particularly their social presence, can be an asset that builds brand equity, adding value to the consumer and the brand. The power of word of mouth Whether online or in real life, word of mouth is central to the discovery of new brands. It is one of the most widespread...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.