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[Webinar] AI Skills Every Digital Marketer Should Have

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blog article

Audience Intelligence: Which Marketing Websites Are Most Popular In Europe?

Marketing

By Edward BassJul 21 2016

...data for all four publications confirm that User Experience and Customer Experience are currently more talked about topics for Executives – whereas the other side of the chart suggest that posts and articles relating to social media platforms and campaigns are likely to prove more popular with the S...

blog article

The Best Snapchat Marketing Campaigns and Why They Work

Marketing

By Kit SmithOct 27 2016

...s Snapchat marketing campaign took advantage of a common Snapchat hack of taking screenshots and transformed it into a competition. Snapchat is the perfect platform for Cedar Point as target demographic matches the Snapchat user base. As part of their Snapchat Story, hidden between other clips there...

blog article

Social Selling: How to Nurture and Generate Leads on Social Media

Marketing

By Kit SmithDec 9 2016

...brands to engage prospects one-on-one. It brings community managers, customer service agents, marketers, and salespeople into the lead nurture process. Social selling involves researching and engaging prospects, building relationships, adding value wherever possible, and ultimately, selling. [bw_als...

blog article

Interview: Talking Metrics, Election Lighting and Success With Renegade

Marketing

By Hannah TregearJan 11 2017

...e able to track both the volume and nature of the comments being shared. Often these comments are associated with particularly events orchestrated by the building like special lightings at the top of the building and celebrity visits, which we need to be able to report on separately. Brandwatch allow...

blog article

Making Senses: Humans as Cyborgs

Marketing

By Leila JohnstonFeb 15 2017

...cluding phone calls and music. Images and video become sound, enhancing Neil’s experience of, well, everything. In 2010, Neil co-founded The Cyborg Foundation with Moon Ribas (pictured), a dance artist who has a vibrating sensor in her elbow that allows her to feel earthquakes as they happen – and th...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.