Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Joel WindelsJan 30 2014
...ind it, and many will see through a generic, sales-driven approach. What do they get in return, money, free content? While money may be a useful incentive for influencer participation, it does somewhat detract from the authenticity of interaction. The challenge for marketers is to create a campaign t...
By Chelsea FearMay 19 2014
...er assume – surely you have heard the saying?! Ass-U-Me. Analysis into UK and US ASOS fans has shown major variations in conversation topics. UK consumers talk about blogging, makeup and nails while in comparison the US audience is more events-driven, chatting about the Oscars, Grammys and NYFW. This...
By Ben EllisMar 30 2015
...ine dashboards look clear and concise, I always recommend downloading the exports, that’s where the gold is. As for other social platforms, you can find some free or inexpensive tools out there than cater to the rest. The Brandwatch blog is a good place to start from for recommendations on analytics...
By Kit SmithSep 24 2015
...better understand the value of your product. Face-to-face contact is the best way to deepen your relationship and build trust, so find ways to meet them in person, such as inviting them to an exclusive product launch or treat them to a lunch. At Brandwatch we even threw a party with several influenc...
By Gemma JoyceMar 8 2016
...it to episode eleven are obviously giving us slow-watchers an indication that something big is coming. Looking at percentages of people talking about tweets we’re beginning to see the tweets on specific episodes fluctuate. Now the weekend binge is over, latecomers are beginning to tweet about episod...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
