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[New Report] State of Social 2024

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blog article

Marketing: Want Social Media Advocates? Start With Your Employees

Marketing

By Iris VermerenJun 5 2015

...tains some clear cut guidelines regarding how the company communicates. IBM also encourages staff to express themselves, let their voice shine and demonstrate their creativity and skills on social media. 7) Make sharing easy. Send your employees interesting social media updates via internal forums (l...

blog article

The Power of Pictures in Social Media Marketing

Marketing

By Steve RichardsJan 31 2013

...: Maersk Line. Yes, the global shipping container business. If you’re still wondering who or what that is, then this picture may explain: A company that makes and transports shipping containers has 22,678 followers on Instagram, has pinned 400 items on Pinterest, a blog full of emotive stories (Chris...

blog article

How to Use Social Media to Find New Leads

Marketing

By Joel WindelsFeb 12 2013

...th this collection of red hot leads that I’ve decided to continue monitoring – if only to put me in high spirits each morning – despite the fact that the competitor in question, Attentio, has gone out of business (we’ve also employed their former CEO in our sales team). Going to pounce on these prosp...

blog article

Losing Twitter Followers? Here’s 13 Possible Reasons Why…

Marketing

By Jasmine JaumeFeb 28 2013

...uickly unfollow you. The odd message is fine, but combine it with interesting content that provides some value to your followers. And if you are an individual, constant tweets about competition entries and promotions are just as meaningless and annoying. 7. Your frequency is all wrong If you’re tweet...

blog article

G2 Crowd Reviews: Unpicking Real People’s Real Talk – Good and Bad

News

By Natalie MeehanApr 14 2015

...icing page, and a Q & A page. You can also easily compare and contrast with the competition. Reading through all of this independently offered information should give you a pretty good picture of what it’s like to be a Brandwatch customer.   What G2 Crowd can tell us as a company As we touched on bef...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.