Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Will McInnesNov 1 2013
...uartered organization – by sharing their toughest business problem, and using unknown people not on the payroll to come up with suggestions about where and how to find the gold that his own people had been unable to find. At O2, CEO Ronan Dunne talks persuasively about how he and his business use Twi...
By Ruxandra MindrutaNov 21 2013
...could superficially benefit your reputation, but combine it with low interactions and almost zero influence, and ultimately it becomes worthless. Additionally, fake followers are contrary to Twitter’s terms of service and can be detrimental to your credibility, as they show a lack of authenticity. O...
By Veena RamakrishnanMar 15 2022
...In this article, we’ll go over the 5 essential metrics that you should track to make sure your social media marketing strategies are effective....
By Jon MowatAug 23 2017
...the core of humanity to show how we have more in common than we might sometimes think. The social experiment has racked-up 13.5 million YouTube views in three months, not to mention millions of social media comments and international column inches. Here’s just a glimpse of what the Twittersphere has...
By Will McInnesJan 22 2014
...in 2013, we have plans to double the size of the business again. Being a company that puts product first, we have ~65% planned growth in our development team – bringing the number of engineers up to around 90 between Brighton (UK), Berlin and Stuttgart (both Germany) by the end of 2014. We just need...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.