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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Report

Travel, Leisure, Tourism: Consumer Trends in Hospitality

...How is the conversation around hospitality and travel changing over time? Take a deep dive into the insights and trends in our latest research....

University of Connecticut Case Study
Case Study

University of Connecticut

...Learn how the University of Connecticut optimized their social media efforts and went viral with Brandwatch...

Report

Discover the Biggest Trends in Fashion

...ion trends report to learn: What are the emerging trends in the fashion market? What’s trending in men’s fashion? How is K-Pop influencing fashion headlines? How has consumer taste in different styles changed in recent years? What’s causing the growing interest in formal/office wear? And more How is...

Guide

The Essential LinkedIn Guide for Marketers

...In this guide you’ll learn how to: Showcase your brand on LinkedIn Find and start a dialog with new customers Generate new business in both the B2B and B2C spaces What can your brand do with LinkedIn’s wealth of targeting, engaging, content-sharing, and analytics features?...

Guide

How to Measure your Social Media ROI

The How to measure your Social Media ROI is for marketers, just like you, looking to demonstrate the value of social media marketing to your company. It’s full of examples and inspiration so you can prove the worth of your social media efforts. Our guide on How to Measure your Social Media ROI is fo...

Report

The Emotions Report

...? Discover the answers in our latest report. Brandwatch and Crimson Hexagon jointly aimed to investigate that question by looking at emoji use, emotive conversations, and how brands and industries make us feel. In this report, you'll learn: Why are people most angry on Thursdays? Do Snapchat users me...

Report

A Decade of Dating: Exploring Consumer Perceptions of Online Dating

...How have our dating habits changed over time? What apps get the highest success rate, and who do they attract? Find out in our latest report...

Guide

Agency Guide: How to Use Social Insights to Increase ROI

Read our guide for five actionable tactics to up your ROI using social data. Find out how to integrate data, create benchmarks, and use real-time reporting. Read our guide for five actionable tactics to up your ROI using social data. Find out how to integrate data, create benchmarks, and use real-ti...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.