Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Kit SmithJun 29 2016
...eir social buzz by a staggering 1221% during a one-month competition using this tactic. Hashtags can help people find your content, but overuse of hashtags is seen as bad practice. Highjacking a popular hashtag is only practiced by spammers and bots, and should definitely be avoided. While these tech...
By Ben EllisJul 11 2016
...uery. [bw_also_like id=”61855″] The magic of catch-all Queries A “catch-all” Query is your master Query, one that contains everything about your brand. This includes, Your brand Brand name Trading name; for ambiguous trading names, feel free to use the raw: operator, e.g. raw:”$MSFT” for Microsoft Wh...
By Kit SmithAug 4 2016
...hear great things from every touch point. The end-to-end customer journey has to be brilliant. Most customers’ experience will be a mixture of digital and offline. It will involve multiple touchpoints, potentially over some time. And you can’t let them down anywhere. Content Self-empowered consumers...
By Kit SmithAug 31 2016
...te each piece of content multiple times. Create a competition Competitions can drive a lot of engagement. You need to make sure it is fitting for your audience, but done well a good giveaway can increase engagement and expand your reach. Honda grew social buzz by 1221% by drawing a lucky winner from...
By Chris OwenOct 6 2016
...etition – with daily deals, the opportunity to pre-order and collect in-store, alongside loyalty schemes. Granted, this is a global superbrand, but surely the opportunity to let the more… refined coffee aficionado to know what special offers you, as a smaller boutique, might have on that week shouldn...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
