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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
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blog article

Customer Centricity: The Customer Experience Exchange

Marketing

By Chelsea FearFeb 20 2014

...that the brand is continually popping up on a new feed or addressing complaints on forums. A Personal Touch Behind every customer there is a story. It is important for industries, such as finance, to look beyond the regulations and restrictions to see the issues that are facing the customer. By trawl...

blog article

What are the Risks for Financial Advisers using Social Media?

Marketing

By Sophie EaganFeb 27 2014

...Hackers can take over Facebook pages and Twitter feeds, as well as websites, of a corporation. If this occurs, they can easily access information pulled from private messages on Facebook or post false or misleading information on the company’s wall or Twitter feed. To minimize this type of threat, c...

blog article

How To Use Google+ To Engage Your Audience More Effectively

Marketing

By Adam ConnellMar 20 2014

...ton=”GET THE REPORT” type=1 url=”https://www.brandwatch.com/report-influencer-marketing/” title=”We Love Insights” image=”https://www.brandwatch.com/wp-content/uploads/2014/12/InfluencerMarketing-Thumbnail.png”]Read our free guide on how you can utilize influencers to supercharge your marketing campa...

blog article

Six Reasons Why Brands Fail at Social Media

Marketing

By Joakim NilssonApr 17 2014

...in desperate need of help whilst all your Twitter feed does is send automated Tweets with product updates. Your online customers decide when to shop, so why is your customer service team offline? Your customer is an expert in a field you target and a super-admin on a forum. Are you monitoring and eng...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.